June 9, 2023

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Toyota Ghana Company Limited, as part of measures has outdoored a new measures known as the IAM Parts initiative seeking to provide vehicle owners with an avenue to access and purchase affordable spare parts.

‘Team Toyota’, the unique spare parts project offers garages the opportunity to partner with Toyota to supply genuine aftermarket spare parts to customers.

Speaking at a ceremony to launch the Team Toyota project , the Managing Director of Toyota Ghana Limited, Kohji Yanaka said the principle behind this project is to provide a reliable supply chain for the sale of spare parts at rather affordable prices, “we consider it appropriate to periodically engage garages to find common solutions to the needs of our mutual customers.”

He said, with the growing units of Toyota vehicles in operation and maintenance cost being a concern for many transport owners, it has become imperative to identify innovative ways to close the gap spare parts support for new cars and used ones.

“We conducted a market survey recently and realised that quite a number of Toyota used car customers have a preference for second-grade parts that are genuine and affordable in the pre-own car segment. It is to satisfy this market demand that Toyota Motor Corporation has developed a unique product”, he said.

Mr. Kohji Yanaka added that to achieve these goals of this new business module, it is vital for collaboration to be fostered among stakeholders and customers.

He said members of the association of garages with Toyota on the project would bring immerse benefits to their businesses by way of added cash and technical support.

The Managing Director said to form the business relationship for the project, some few garages had been selected pioneers and would be issued with certificates of authorization to commence activities under the “Team Toyota” trade name.

He said, “ the garages would later be branded to reflect the new status and encourage them to consider the certification as brand ambassadors with a purpose for customer excellence.

Iddrisu Seidu, After-Sale Manager at Toyota Ghana Limited, said the premise of the ‘Toyota Team’ initiative is to reach out to a category of its customers who are especially using older vehicles which are rather costly to maintain.

“With this survey that we conducted, we went into discussion with our manufacturers and come up with a second channel part that allows us to service older vehicles at relatively good maintenance cost that allows users to keep the cars on the road and by this, we want to cover areas of our customers base which we have not been able to cover,” Iddrisu Seidu explained.

He said, it was to provide affordable price parts and reliable services to create a safe and comfortable mobility society, while protecting customers from a threat of fake or poor- quality parts.

He urge the partners to endeavor to provide quality service, use the right parts for their services, acquire adequate tools and equipment and operate in safe and comfortable environment.

The four garages selected so far are; Iken Auto Tech, Wagner Vehicle Management, Zdegree Auto Services and Klutse Engineering Solutions to roll out the Team Toyota initiative.

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