Continuing their decade-long partnership, Mastercard and the World Food Program (WFP) have announced an initiative to provide the value of up to 1 million school meals this Ramadan, with support from Amazon.
For many children, a school lunch is the only regular, nutritious meal they receive every day. Mastercard will donate a WFP School Meal for every transaction made by customers in the United Arab Emirates on Amazon.ae or the Amazon app with a Mastercard card during the month of Ramadan, helping to feed and school vulnerable children send.
Mustapha Kassem, Vice President, Marketing and Communications, Middle East & North Africa, Mastercard, said: “Together, Mastercard and WFP are helping communities around the world take important steps to break the cycle of hunger and poverty for future generations. We pride ourselves on being a force for good and making a truly life-changing impact on the most vulnerable and disadvantaged children in our society through initiatives like these. We are grateful for the support of our partners at Amazon who are making a difference this Ramadan.”
Mastercard’s partnership with WFP focuses on the transformative power of school meals – which can help improve children’s health, cognitive development, access to education and future lifetime earnings.
“As the number of people with food insecurity increases exponentially due to conflict, climate change and the impact of Covid-19, millions of children around the world are going to school every day on empty stomachs. We are grateful for our strong partnership with Mastercard and Amazon as they join forces with us during the holy month of Ramadan to ensure vulnerable children receive a nutritious meal and are empowered to continue their education and thrive in life,” said Mageed Yahia, WFP representative to the GCC.
Stefano Martinelli, GCC Retail Director, Amazon Middle East & North Africa, said: “We are very proud to extend our support to the important work that Mastercard and WFP are doing to help children in need during the holy month of Ramadan. With our ability to innovate and use our size for good, we’re always looking for ways to give back. During such an important month of helping others, we are grateful to make these food donations possible through Amazon.ae.”
Since 2012, Mastercard and its partners have contributed a total of US$33.4 million to WFP through purposeful marketing campaigns, consumer fundraisers, events, emergency response, employee gifts and expertise sharing.
By: Sheila Satori Mensa